Founded by Kelly Butts-Spirito in 2021, Love, Kelly was built on a mission to tell human stories through art, film, music and clothing design. 

Since its launch, Love, Kelly has grown from local music videos and basement concerts in Vermont to an influential brand based in New York City reaching audiences across the world through designer apparel, events, music and films.

The brand has designed and produced multiple seasons at New York Fashion Week, recently announcing a partnership with the shoe brand Crocs. Love, Kelly has also hosted 4 consecutive years of a sold-out music festival in Vermont, developed original film projects, and been behind the visual storytelling of many famous artists.

The brand has earned national media coverage from outlets such as Rollingstone and has built a loyal and engaged fan base. 

At it’s core Love, Kelly is a love letter to the world from it’s founder Kelly Butts-Spirito dedicated to self expression through art of many different forms.